CoastflyOutsourcing social media in the Netherlands in 2026 generally costs several hundred to several thousand euros per month. The total depends on the number of channels, posting frequency and whether photography, video, advertising and community management are included. Compare the actual scope, not just the monthly price.
In brief
- Public Dutch packages start around €249–€599 per month for limited basic services.
- Broader management with more channels, strategy, video or community management often reaches €1,500–€3,000 or more.
- Advertising spend, production days and software are often excluded.
- Doing it yourself costs less cash but requires consistent time.
- Automation suits companies that want efficient production and planning while retaining control.
What does social media management cost in 2026?
Current public pricing pages show a broad market. Boykeys lists packages of €249, €499 and €999 per month for up to 12 posts on two platforms, with increasing production. Socials Agency starts at €599 per month for two weekly posts on up to two platforms and lists €899 for three to four weekly posts on up to three platforms. CleverTech publishes packages from €449 and €599 per month. These are verifiable examples, not a market average.
| Service level | Indicative range | Usually includes |
|---|---|---|
| Limited basic package | €250–€600/month | Planning, captions and a fixed number of posts |
| Ongoing management | €600–€1,500/month | Multiple channels, calendar, creation and optimisation |
| Full service | €1,500–€3,000+/month | Strategy, intensive production, video and community management |
Check VAT, contract duration, setup fees and media spend in every proposal.
What determines the price?
Channels and posting frequency
Every channel needs its own format and context. Reuse reduces costs, but identical copy everywhere is rarely optimal.
Copy, design, photography and video
Working with supplied images is cheaper than on-location production. Ask how many original designs, videos and production days are included.
Strategy and community management
Filling a calendar is different from daily replies, campaign support and reporting. Out-of-hours webcare and extensive approval rounds add hours.
Advertising
Organic management and paid advertising are separate services. Media spend normally goes directly to the platform and sits outside the management fee.
Freelancer, agency or automation?
| Option | Strong when | Watch for |
|---|---|---|
| DIY | You have time and expertise | Consistency often drops |
| Freelancer | You want flexible, personal support | Capacity and backup are limited |
| Agency | You need strategy, production and specialists | Higher fixed costs and more coordination |
| Social media autopilot | You want posts, visuals and planning from company information | Human review remains necessary |
How to compare proposals fairly
- Fix the number of channels and posts.
- Define who supplies copy, images and video.
- Ask how many revision rounds are included.
- Separate organic management, ad management and media spend.
- Check ownership of accounts and files.
- Compare contract terms and reporting.
Include your own time. A cheap package that needs weekly input, photography and corrections may still consume many internal hours.
Where Coastfly fits
Coastfly does not replace an agency for campaign strategy, production days or daily webcare. It automates the recurring production workflow. Enter your website, review 5 free posts and receive 50 posts in total after payment. Edit copy with AI, add your own photos, edit or regenerate visuals and change the full schedule.
Compare it with your current process: enter your website and view your 5 free posts.
Conclusion
There is no single 2026 price for outsourced social media. Limited packages can start at a few hundred euros per month; intensive full-service management costs thousands. Compare scope, quality and internal time.
Frequently asked questions
Is advertising spend included?
Usually not. Ask for separate management fees and media spend.
Is a freelancer always cheaper than an agency?
No. It depends on experience, scope and production. An agency costs more but can combine disciplines.
Can automation reduce costs?
It can make production, planning and publishing more efficient. Strategy, sensitive communication and community management still require people.
Sources
- Boykeys — packages and prices
- Socials Agency — services and starting prices
- CleverTech — social media management
- Statistics Netherlands — ICT use by companies, 2025
Decision criteria
Choose based on your goal, available time, required human review and the workflow stages that genuinely need to disappear. After four weeks, assess quality, editing effort and business outcomes.